Hey Kara, long time no talk.
I just wrote this piece for the LA Times called “Is Tween TV Skewed Toward Girls?” about how tween entertainment is super girl-centric.
But what all the Nick and Disney execs I spoke to insisted was that boys are just different now. They LIKE watching shows about relationships, and have no problem identifying with a female lead character.
Ironically, I have been advocating for this idea for a while, that in this regard at least, 90s women triumphed, but lately my confidence in the Great Co-Ed Revolution had flagged. I think it was the Super Bowl ads.
Anyway, I’m still not 100% sure what’s going on here. I really loved the writer Peg Tyre’s thoughts on the subject. (She wrote The Trouble With Boys.) She made me see that a lot of boys need traditional “boy” stuff for their psychological development. And that is why my three-year-old son has so many awesome plastic swords and knight and pirate costumes right now. Peg, Oliver says, “thanks!”
I guess it’s just another extension of the “did we win” question… When it comes to having TV execs pay attention to girls, the answer is yes.