Tag Archives: nickelodeon

Is the World Becoming More Co-Ed?

From the LATimes. Kara, we need to pose like this the next time someone wants to take our picture. Also, is it just me or is Selena Gomez the hottest of the tween stars?

Hey Kara, long time no talk.

I just wrote this piece for the LA Times called “Is Tween TV Skewed Toward Girls?” about how tween entertainment is super girl-centric.

But what all the Nick and Disney execs I spoke to insisted was that boys are just different now. They LIKE watching shows about relationships, and have no problem identifying with a female lead character.

Ironically, I have been advocating for this idea for a while, that in this regard at least, 90s women triumphed, but lately my confidence in the Great Co-Ed Revolution had flagged. I think it was the Super Bowl ads.

Anyway, I’m still not 100% sure what’s going on here. I really loved the writer Peg Tyre’s thoughts on the subject. (She wrote The Trouble With Boys.) She made me see that a lot of boys need traditional “boy” stuff for their psychological development. And that is why my three-year-old son has so many awesome plastic swords and knight and pirate costumes right now. Peg, Oliver says, “thanks!”

I guess it’s just another extension of the “did we win” question… When it comes to having TV execs pay attention to girls, the answer is yes.

Leave a comment

Filed under Ada